Aljada development, with Arada developers UAE. 2019 year

Central Hub -Sales Center with landscape design in collaboration with Zaha Hadid Architects, UK.

The desert served as the main inspiration for shaping the design concept of the master plan. Observing and analyzing sand formations that occur as a consequence of the impact of external phenomena. Or, how sand reacts when affected by water, wind, temperature differences, drought, and others. The design draws inspiration from these sand behaviors and forms, in the way it curves, cracks, dips
and weaves.
The Sales Center Precinct will form Phase1 of the Central Hub Master plan. The parking is located in one basement floor with vertical circulation connecting it in various points to the development above, both with dedicated open connections to the landscape and also directly inside some of the buildings.